:root {
  --bg: #060709;
  --bg-soft: #0b0d10;
  --panel: #0f1115;
  --panel-2: #12151a;
  --white: #f5f8ff;
  --cool: #dce6f5;
  --muted: #8f98a8;
  --line: rgba(220,230,245,.14);
  --line-strong: rgba(220,230,245,.28);
  --glow: rgba(205,220,243,.13);
  --max: 1220px;
  --radius: 22px;
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body {
  margin: 0;
  background: var(--bg);
  color: var(--white);
  font-family: Inter, ui-sans-serif, -apple-system, BlinkMacSystemFont, "Segoe UI", Helvetica, Arial, sans-serif;
  -webkit-font-smoothing: antialiased;
  overflow-x: hidden;
}
body.menu-open { overflow: hidden; }
::selection { background: var(--cool); color: #08090b; }

.noise {
  position: fixed; inset: 0; pointer-events: none; opacity: .045; z-index: 20;
  background-image: url("data:image/svg+xml,%3Csvg viewBox='0 0 140 140' xmlns='http://www.w3.org/2000/svg'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='.78' numOctaves='4' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)' opacity='.7'/%3E%3C/svg%3E");
}
.orb { position: fixed; width: 520px; height: 520px; border-radius: 50%; filter: blur(120px); pointer-events: none; opacity: .14; }
.orb-a { background: #b9c8dd; right: -260px; top: 40px; }
.orb-b { background: #77879e; left: -340px; top: 44%; opacity: .08; }

a { color: inherit; text-decoration: none; }
button, input, textarea, select { font: inherit; }
.section { width: min(var(--max), calc(100% - 48px)); margin: 0 auto; padding: 126px 0; }

.site-header {
  position: fixed; z-index: 100; left: 50%; transform: translateX(-50%);
  top: 18px; width: min(1180px, calc(100% - 32px));
  display: flex; align-items: center; justify-content: space-between;
  padding: 12px 14px 12px 18px;
  border: 1px solid rgba(235,243,255,.11);
  background: rgba(8,10,13,.68);
  backdrop-filter: blur(20px);
  border-radius: 18px;
}
.brand { display: inline-flex; align-items: center; gap: 10px; font-size: 12px; letter-spacing: .17em; font-weight: 700; }
.brand b { color: var(--muted); font-weight: 500; }
.brand-mark { width: 30px; height: 30px; color: var(--cool); display: grid; place-items: center; }
.brand-mark svg { width: 100%; height: 100%; }
.desktop-nav { display: flex; align-items: center; gap: 30px; font-size: 12px; color: #b7bfcb; }
.desktop-nav a { transition: color .2s ease; }
.desktop-nav a:hover { color: var(--white); }
.nav-cta { border: 1px solid var(--line-strong); padding: 10px 16px; border-radius: 999px; color: var(--white)!important; }
.menu-btn { display: none; background: none; border: 0; width: 44px; height: 44px; cursor: pointer; }
.menu-btn span { display: block; width: 21px; height: 1px; background: var(--white); margin: 6px auto; transition: .25s ease; }
.menu-btn[aria-expanded="true"] span:first-child { transform: translateY(3.5px) rotate(45deg); }
.menu-btn[aria-expanded="true"] span:last-child { transform: translateY(-3.5px) rotate(-45deg); }

.mobile-menu {
  display: none; position: fixed; z-index: 90; inset: 0; background: rgba(5,6,8,.97);
  padding: 120px 28px 40px; flex-direction: column; gap: 24px;
}
.mobile-menu a { font-size: clamp(28px,8vw,50px); letter-spacing: -.03em; border-bottom: 1px solid var(--line); padding-bottom: 18px; }

.hero { min-height: 880px; padding-top: 210px; position: relative; }
.eyebrow, .section-kicker { color: #aab5c5; font-size: 11px; letter-spacing: .24em; font-weight: 700; }
.hero-title {
  font-size: clamp(72px, 12vw, 174px); line-height: .82; letter-spacing: -.075em;
  margin: 28px 0 34px; font-weight: 800; max-width: 1050px;
}
.hero-title span, .section-title span, .audience h2 span, .philosophy h2 span, .contact h2 span {
  color: transparent; -webkit-text-stroke: 1px rgba(232,240,251,.68);
}
.hero-copy { max-width: 650px; color: #aab3c0; font-size: clamp(18px,2vw,24px); line-height: 1.5; letter-spacing: -.015em; }
.hero-actions { margin-top: 42px; display: flex; flex-wrap: wrap; gap: 12px; }
.btn {
  min-height: 52px; border-radius: 999px; padding: 0 22px; display: inline-flex; align-items: center; justify-content: center; gap: 16px;
  border: 1px solid var(--line); font-size: 13px; font-weight: 700; letter-spacing: .01em; transition: .25s ease; cursor: pointer;
}
.btn-primary { background: var(--white); color: #090a0c; border-color: var(--white); }
.btn-primary:hover { background: #dce6f5; border-color: #dce6f5; transform: translateY(-2px); }
.btn-ghost { color: #c2cad7; background: transparent; }
.btn-ghost:hover { color: var(--white); border-color: var(--line-strong); }

.hero-visual { margin-top: 100px; border-top: 1px solid var(--line); position: relative; }
.signal-line {
  position: absolute; height: 1px; top: -1px; left: 0; width: 24%; background: linear-gradient(90deg, transparent, #eaf1fb, transparent);
  animation: signal 4.5s ease-in-out infinite;
}
@keyframes signal { 0% { left: -12%; opacity: 0; } 20% { opacity: 1; } 80% { opacity: 1; } 100% { left: 90%; opacity: 0; } }
.visual-grid { display: grid; grid-template-columns: repeat(4,1fr); }
.metric { padding: 28px 20px 30px 0; border-right: 1px solid var(--line); }
.metric:last-child { border-right: 0; padding-left: 22px; }
.metric:not(:first-child) { padding-left: 22px; }
.metric-label { color: #677180; font-size: 10px; letter-spacing: .16em; }
.metric strong { display: block; font-size: 15px; margin: 14px 0 8px; letter-spacing: .08em; }
.metric small { color: #7f8999; line-height: 1.5; }

.marquee-wrap { border-top: 1px solid var(--line); border-bottom: 1px solid var(--line); overflow: hidden; padding: 18px 0; }
.marquee { width: max-content; display: flex; align-items: center; gap: 24px; color: #7f8999; font-size: 11px; letter-spacing: .18em; animation: marquee 28s linear infinite; }
.marquee i { color: #dbe4f2; font-style: normal; }
@keyframes marquee { to { transform: translateX(-50%); } }

.split-section { padding-top: 150px; }
.split { margin-top: 28px; display: grid; grid-template-columns: 1.15fr .85fr; gap: 80px; align-items: start; }
.section-title { font-size: clamp(48px,7vw,92px); letter-spacing: -.06em; line-height: .92; margin: 0; }
.body-copy { color: #9ea8b6; font-size: 17px; line-height: 1.75; }
.body-copy p { margin: 0 0 22px; }
.body-copy .accent-copy { color: var(--cool); }

.system-diagram {
  margin-top: 90px; display: grid; grid-template-columns: 1fr 90px 1.25fr 90px 1fr; align-items: stretch;
}
.system-node, .platform-stack > div {
  background: linear-gradient(180deg, rgba(255,255,255,.035), rgba(255,255,255,.012));
  border: 1px solid var(--line); border-radius: 18px; padding: 26px;
}
.system-node span { color: #6f7988; font-size: 10px; letter-spacing: .18em; }
.system-node strong { display: block; margin: 32px 0 8px; font-size: 18px; letter-spacing: .06em; }
.system-node small { color: #7f8999; }
.system-node.core { border-color: rgba(222,232,246,.26); box-shadow: inset 0 0 50px rgba(202,218,240,.03); }
.connector { display: grid; place-items: center; }
.connector i { width: 100%; height: 1px; background: linear-gradient(90deg, var(--line), var(--cool), var(--line)); opacity: .45; }
.platform-stack { display: grid; gap: 10px; }
.platform-stack > div { display: flex; align-items: center; gap: 14px; padding: 18px; }
.platform-stack span { display: grid; place-items: center; width: 34px; height: 34px; border: 1px solid var(--line-strong); border-radius: 50%; font-size: 9px; color: #cbd5e3; }
.platform-stack strong { font-size: 12px; letter-spacing: .1em; }

.services-head { margin-top: 28px; display: grid; grid-template-columns: 1.1fr .9fr; gap: 80px; align-items: end; }
.services-head p { max-width: 500px; color: #929cab; line-height: 1.7; }
.service-grid { margin-top: 70px; display: grid; grid-template-columns: repeat(2, 1fr); gap: 14px; }
.service-card {
  min-height: 310px; background: var(--panel); border: 1px solid var(--line); border-radius: var(--radius);
  padding: 28px; display: flex; flex-direction: column; transition: .3s ease;
}
.service-card:hover { border-color: var(--line-strong); transform: translateY(-4px); background: #11141a; }
.card-number { color: #6f7988; font-size: 11px; }
.service-card h3 { font-size: 28px; letter-spacing: -.03em; margin: 62px 0 12px; }
.service-card p { color: #919baa; line-height: 1.65; max-width: 520px; margin: 0; }
.card-line { height: 1px; background: var(--line); margin-top: auto; margin-bottom: 14px; }
.service-card small { color: #697382; font-size: 9px; letter-spacing: .18em; }

.statement-section { padding: 120px 24px; }
.statement-inner {
  width: min(var(--max), 100%); margin: 0 auto; border: 1px solid var(--line); border-radius: 28px;
  padding: 70px; background:
  radial-gradient(circle at 80% 0%, rgba(212,225,244,.07), transparent 34%),
  linear-gradient(180deg, #0f1115, #090b0e);
}
.quote-mark { font-family: Georgia, serif; font-size: 78px; line-height: .6; color: #718096; }
.statement-inner p { margin: 36px 0 14px; color: #9ea8b6; font-size: clamp(20px,3vw,36px); letter-spacing: -.03em; }
.statement-inner h2 { margin: 0; font-size: clamp(42px,7vw,96px); line-height: .92; letter-spacing: -.065em; }

.process-intro { align-items: end; }
.process-intro > p { color: #929cab; line-height: 1.7; max-width: 500px; }
.timeline { margin-top: 74px; border-top: 1px solid var(--line); }
.timeline-item {
  display: grid; grid-template-columns: 100px 1fr; gap: 24px; padding: 28px 0; border-bottom: 1px solid var(--line);
}
.timeline-num { color: #6f7988; font-size: 11px; padding-top: 6px; }
.timeline-item h3 { margin: 0 0 8px; font-size: 24px; }
.timeline-item p { margin: 0; color: #8f99a8; max-width: 700px; line-height: 1.6; }

.audience-panel {
  border: 1px solid var(--line); border-radius: 28px; padding: 58px;
  display: grid; grid-template-columns: 1fr 1fr; gap: 80px; background: linear-gradient(145deg,#0f1115,#090b0e);
}
.audience h2 { font-size: clamp(42px,6vw,82px); line-height: .95; letter-spacing: -.06em; margin: 28px 0 0; }
.audience-list { border-top: 1px solid var(--line); }
.audience-list div { padding: 20px 0; border-bottom: 1px solid var(--line); font-size: 17px; display: flex; align-items: center; gap: 18px; }
.audience-list span { color: #697382; font-size: 10px; }

.philosophy-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 80px; align-items: end; margin-top: 30px; }
.philosophy h2 { font-size: clamp(54px,8vw,104px); letter-spacing: -.065em; line-height: .9; margin: 0; }
.philosophy-copy p { color: #9aa4b2; line-height: 1.7; font-size: 17px; }
.flow { display: flex; flex-wrap: wrap; gap: 10px; align-items: center; margin-top: 34px; }
.flow span { border: 1px solid var(--line); border-radius: 999px; padding: 10px 13px; font-size: 9px; letter-spacing: .14em; color: #bdc6d3; }
.flow b { color: #657080; }

.contact-card {
  border: 1px solid var(--line); border-radius: 30px; padding: 60px;
  background: radial-gradient(circle at 0% 0%, rgba(218,230,247,.06), transparent 30%), #0d0f13;
  display: grid; grid-template-columns: .9fr 1.1fr; gap: 70px;
}
.contact h2 { font-size: clamp(48px,7vw,84px); letter-spacing: -.06em; line-height: .92; margin: 28px 0; }
.contact-copy p { color: #929cab; line-height: 1.7; max-width: 430px; }
.lead-form { display: grid; grid-template-columns: 1fr 1fr; gap: 18px; }
.lead-form label { display: grid; gap: 8px; }
.lead-form label > span { color: #919baa; font-size: 11px; letter-spacing: .06em; }
.lead-form input, .lead-form textarea, .lead-form select {
  width: 100%; background: #080a0d; border: 1px solid var(--line); color: var(--white); border-radius: 12px;
  min-height: 52px; padding: 14px 15px; outline: none; transition: .2s ease;
}
.lead-form textarea { resize: vertical; }
.lead-form input:focus, .lead-form textarea:focus, .lead-form select:focus { border-color: rgba(220,230,245,.45); box-shadow: 0 0 0 3px rgba(220,230,245,.04); }
.full { grid-column: 1 / -1; }
.form-note { grid-column: 1 / -1; color: #687282; font-size: 10px; margin: 0; line-height: 1.5; }

.footer-cta { width: min(var(--max), calc(100% - 48px)); margin: 0 auto; padding: 70px 0 34px; border-bottom: 1px solid var(--line); }
.footer-word { font-size: clamp(90px,17vw,250px); font-weight: 800; letter-spacing: -.08em; line-height: .78; color: transparent; -webkit-text-stroke: 1px rgba(230,239,250,.18); }
.footer-meta { margin-top: 42px; display: flex; justify-content: space-between; gap: 20px; color: #6e7888; font-size: 10px; letter-spacing: .14em; }
footer { width: min(var(--max), calc(100% - 48px)); margin: 0 auto; padding: 24px 0 34px; display: flex; justify-content: space-between; gap: 20px; color: #555f6e; font-size: 10px; letter-spacing: .08em; }

.reveal { opacity: 0; transform: translateY(18px); transition: opacity .8s ease, transform .8s cubic-bezier(.2,.75,.2,1); }
.reveal.visible { opacity: 1; transform: none; }

@media (max-width: 900px) {
  .section { width: min(100% - 32px, var(--max)); padding: 90px 0; }
  .desktop-nav { display: none; }
  .menu-btn { display: block; }
  .mobile-menu.open { display: flex; }
  .hero { padding-top: 180px; min-height: auto; }
  .hero-title { font-size: clamp(62px, 17vw, 110px); }
  .visual-grid { grid-template-columns: 1fr 1fr; }
  .metric { border-bottom: 1px solid var(--line); }
  .metric:nth-child(2) { border-right: 0; }
  .split, .services-head, .philosophy-grid, .contact-card, .audience-panel { grid-template-columns: 1fr; gap: 42px; }
  .system-diagram { grid-template-columns: 1fr; gap: 14px; }
  .connector { min-height: 26px; }
  .connector i { width: 1px; height: 26px; }
  .service-grid { grid-template-columns: 1fr; }
  .statement-inner { padding: 42px 28px; }
  .contact-card { padding: 34px 24px; }
}
@media (max-width: 560px) {
  .section { width: calc(100% - 24px); padding: 76px 0; }
  .site-header { width: calc(100% - 20px); top: 10px; }
  .brand { letter-spacing: .1em; }
  .hero { padding-top: 150px; }
  .hero-title { margin-top: 22px; font-size: clamp(58px, 19vw, 92px); }
  .hero-copy { font-size: 17px; }
  .hero-actions { display: grid; }
  .btn { width: 100%; }
  .visual-grid { grid-template-columns: 1fr; }
  .metric, .metric:not(:first-child), .metric:last-child { padding: 22px 0; border-right: 0; }
  .section-title { font-size: clamp(46px, 15vw, 72px); }
  .service-card { min-height: 280px; }
  .statement-section { padding: 70px 12px; }
  .statement-inner { border-radius: 20px; }
  .timeline-item { grid-template-columns: 48px 1fr; }
  .audience-panel { padding: 30px 22px; border-radius: 20px; }
  .lead-form { grid-template-columns: 1fr; }
  .lead-form > * { grid-column: 1; }
  .contact-card { border-radius: 20px; }
  .footer-cta { width: calc(100% - 24px); }
  footer { width: calc(100% - 24px); flex-direction: column; }
  .footer-meta { flex-direction: column; }
}
@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after { animation-duration: .01ms !important; animation-iteration-count: 1 !important; transition-duration: .01ms !important; }
  .reveal { opacity: 1; transform: none; }
}


/* V2 — Distribution model + personal/consumer brand positioning */
.scale-head {
  margin-top: 28px;
  display: grid;
  grid-template-columns: 1.1fr .9fr;
  gap: 80px;
  align-items: end;
}
.scale-head > p {
  max-width: 520px;
  color: #929cab;
  line-height: 1.7;
  font-size: 17px;
}
.scale-stats {
  margin-top: 68px;
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  border-top: 1px solid var(--line);
  border-left: 1px solid var(--line);
}
.scale-stat {
  min-height: 290px;
  padding: 26px;
  border-right: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
  background: rgba(255,255,255,.012);
  display: flex;
  flex-direction: column;
}
.scale-stat > span, .micro-label {
  color: #6f7988;
  font-size: 9px;
  letter-spacing: .18em;
  font-weight: 700;
}
.scale-stat strong {
  margin-top: 46px;
  font-size: clamp(46px, 5vw, 72px);
  letter-spacing: -.06em;
  line-height: .9;
  color: var(--white);
}
.scale-stat p {
  color: #8892a1;
  line-height: 1.6;
  margin: auto 0 0;
  font-size: 14px;
}
.featured-stat {
  background:
    radial-gradient(circle at 85% 10%, rgba(220,230,245,.08), transparent 38%),
    linear-gradient(180deg, rgba(255,255,255,.025), rgba(255,255,255,.01));
}
.featured-stat strong {
  color: var(--cool);
}
.distribution-explainer {
  margin-top: 18px;
  border: 1px solid var(--line);
  border-radius: 24px;
  padding: 42px;
  display: grid;
  grid-template-columns: .9fr 1.1fr;
  gap: 64px;
  background: linear-gradient(145deg, #0d0f13, #090b0e);
}
.distribution-copy h3 {
  margin: 24px 0 0;
  font-size: clamp(34px, 4vw, 56px);
  line-height: 1;
  letter-spacing: -.05em;
}
.distribution-steps {
  border-top: 1px solid var(--line);
}
.distribution-steps div {
  padding: 17px 0;
  border-bottom: 1px solid var(--line);
  display: grid;
  grid-template-columns: 42px 1fr;
  gap: 14px;
  color: #9aa4b2;
  line-height: 1.5;
}
.distribution-steps b {
  color: #687382;
  font-size: 10px;
  letter-spacing: .08em;
  font-weight: 600;
}

.audience-heading {
  margin-top: 28px;
  display: grid;
  grid-template-columns: 1.15fr .85fr;
  gap: 80px;
  align-items: end;
}
.audience-heading h2 {
  font-size: clamp(48px, 7vw, 92px);
  line-height: .92;
  letter-spacing: -.06em;
  margin: 0;
}
.audience-heading p {
  color: #929cab;
  line-height: 1.7;
  font-size: 17px;
  max-width: 500px;
}
.brand-type-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 14px;
  margin-top: 64px;
}
.brand-type-card {
  border: 1px solid var(--line);
  border-radius: 24px;
  padding: 30px;
  background:
    radial-gradient(circle at 100% 0%, rgba(220,230,245,.045), transparent 34%),
    #0e1014;
}
.brand-type-top {
  display: flex;
  align-items: center;
  gap: 18px;
  padding-bottom: 24px;
  border-bottom: 1px solid var(--line);
}
.brand-type-top > span {
  color: #6b7584;
  font-size: 10px;
}
.brand-type-top h3 {
  margin: 0;
  font-size: 26px;
  letter-spacing: .03em;
}
.brand-items {
  margin-top: 22px;
  display: grid;
  gap: 8px;
}
.brand-items > div {
  min-height: 44px;
  padding: 0 14px;
  border: 1px solid rgba(220,230,245,.11);
  background: rgba(220,230,245,.035);
  border-radius: 9px;
  display: flex;
  align-items: center;
  justify-content: space-between;
  color: #b6c0ce;
  font-size: 13px;
}
.brand-items b {
  width: 24px;
  height: 24px;
  display: grid;
  place-items: center;
  border: 1px solid var(--line-strong);
  border-radius: 6px;
  color: var(--cool);
  font-size: 11px;
  font-weight: 500;
}
.brand-type-card > p {
  color: #858f9e;
  line-height: 1.65;
  margin: 26px 0 0;
}

@media (max-width: 900px) {
  .scale-head,
  .distribution-explainer,
  .audience-heading {
    grid-template-columns: 1fr;
    gap: 38px;
  }
  .scale-stats {
    grid-template-columns: 1fr 1fr;
  }
  .brand-type-grid {
    grid-template-columns: 1fr;
  }
}

@media (max-width: 560px) {
  .scale-stats {
    grid-template-columns: 1fr;
  }
  .scale-stat {
    min-height: 240px;
  }
  .distribution-explainer {
    padding: 28px 22px;
  }
  .brand-type-card {
    padding: 24px 20px;
  }
}


/* V3 — header logo + growth message */
.brand {
  display: inline-flex; align-items: center;
}
.brand-logo {
  display: block;
  height: 34px;
  width: auto;
}
.hero-goals {
  margin-top: 22px;
  display: inline-flex;
  flex-wrap: wrap;
  align-items: center;
  gap: 10px;
  padding: 12px 14px;
  border: 1px solid var(--line);
  border-radius: 999px;
  background: rgba(255,255,255,.02);
  color: #c9d2de;
  font-size: 10px;
  letter-spacing: .12em;
}
.hero-goals b { color: #6f7988; font-weight: 600; }

.growth-goal { padding-top: 40px; }
.goal-panel {
  margin-top: 28px;
  border: 1px solid var(--line);
  border-radius: 28px;
  padding: 48px;
  display: grid;
  grid-template-columns: 1.05fr .95fr;
  gap: 70px;
  background: radial-gradient(circle at 0% 0%, rgba(220,230,245,.06), transparent 34%), #0d0f13;
}
.goal-copy h2 {
  font-size: clamp(46px, 6vw, 84px);
  line-height: .93;
  letter-spacing: -.06em;
  margin: 0;
}
.goal-copy h2 span {
  color: transparent; -webkit-text-stroke: 1px rgba(232,240,251,.68);
}
.goal-copy p {
  margin: 22px 0 0;
  color: #99a3b1;
  line-height: 1.75;
  font-size: 17px;
  max-width: 620px;
}
.goal-points {
  border-top: 1px solid var(--line);
}
.goal-points > div {
  display: grid;
  grid-template-columns: 50px 1fr;
  gap: 16px;
  align-items: start;
  padding: 20px 0;
  border-bottom: 1px solid var(--line);
}
.goal-points strong {
  color: #6f7988;
  font-size: 10px;
  letter-spacing: .18em;
  padding-top: 4px;
}
.goal-points span {
  color: #c7d0db;
  line-height: 1.6;
}

@media (max-width: 900px) {
  .goal-panel { grid-template-columns: 1fr; gap: 38px; }
}
@media (max-width: 560px) {
  .brand-logo { height: 28px; }
  .hero-goals {
    border-radius: 18px;
    font-size: 9px;
    line-height: 1.6;
  }
  .goal-panel {
    padding: 30px 22px;
    border-radius: 20px;
  }
}